Brand Colours and the Meaning Behind Them

What Fonts Say About Your Brand

Using certain fonts on your label designs communicates to your audience much more than just words. The font style, size and colour you choose all express a certain mood, emotion and personality for your brand

A Boom for the Non-Alcoholic Drinks Market

There has been a big rise in the non-alcoholic beverage industry with a record year last year where the market sold over £37m (up 506% compared to 2014) in the UK alone.

Labelnet Invest in New Machinery

Earlier this year Labelnet made the decision to broaden its printing capabilities and invest in a state-of-the-art piece of machinery to take our customers labels to the next level of luxury. Introducing the brand new Digicon Series 3 finishing press.

Kombucha Drinks Health Benefits

Kombucha is a word we are hearing more and more frequently, so what is it? Kombucha is a type of fizzy and fruity fermented tea, also known as ‘mushroom tea’ because of the mushroom like colour which is produced whilst in the fermentation stage.

Custom Vape Labels

Vaping has become increasingly popular as a ‘cleaner’ alternative to cigarette smoking, with e-liquids coming in hundreds of fun and fruity flavours. With such a big and growing market, and such a small label to showcase your vape brand, having a bit of knowledge of where to start may just be what you need.

Creating Candle Labels

Creating a nice label for your candle jars is more than adding a catchy name and describing the scent, it is the most important aspect of branding your candle as well as making it look attractive to appeal to your audience.

Secrets Behind a Pet Food Label

When it comes to our cuddly, adorable pets, we treat them as part of the family and want the very best for them including their diet. Whether its for your dog, cat, hamster or rabbit you want to know what is in their food.

How to Design a Food Label

There are many things to consider when it comes to designing a food label and our infographic blog will guide you through the various step from branding, legal requirements and market research.

The Benefits of Digital Printing

When it comes to label printing there are numerous printing options to choose from and it can get a bit confusing as to what printing method you should go for, to get the most out of your label design as well as the cost.

Digital printing is one of the newer methods on the market and can completely transform a label with vivid colours which jump out as well as a glossier look to your labels to give them that extra va-va-voom!

Design Stunning Gin Labels

With summertime on the horizon, and gin lovers at the ready to test some new infused gin flavours, now is the time to think about creating the best gin labels for your bottles, to make them appealing to your target audience.

We all know that the gin market boomed a few years back and with so much competition on the market, getting the label design right is just as important as getting the flavours right for your fellow gin fans.

Whether you make pink gin, sloe gin, chocolate, rhubarb or vanilla gin, you want your label to look as good as your gin tastes, and here are some pointers how…

Label Embellishments

We are excited to announce that our brand-new embellishment machine has arrived, bringing our customers the most premium label designs to take their labels to the next level.

This state-of-the-art finishing press takes our label capabilities to a whole new dimension allowing us to become even more creative, and add luxurious looking designs to all of our customers labels.

So, what is an embellished label?

The term embellishment means to add a decorative or detailed feature to something to make it more attractive and eye-catching.

Create Eye-Catching Wine Labels

Think of when you are in the supermarket, pushing your trolley, shopping for wine.  It can be tough deciding on what wine to choose when there are so many on the shelf.  With 3 or 4 bottles in your hand, all priced the same, what makes you choose one over the other? Ultimately, the label.

The label is vital for your wine bottles, so making them look sophisticated, eye-catching and of a high quality is your ticket to creating a successful brand.

We have created this article to help guide you through creating your perfect wine label, and leaving your customers on cloud wine.

Designing a Beer Bottle Label

When it comes to dressing your beer bottles choosing the right colour, style, material and artwork for your beer label, is vital to ensure your bottles jump out on the shelf and attract your customers attention.  With so many beer companies out there and craft beer becoming increasingly popular, the competition is bigger than ever.

So, if you finally have mastered your thirst quenching, refreshingly delicious brew, and don’t know how to market your brand to entice your buyers, then this article should give you some pointers on where to start with creating the perfect beer label.

Takeaway Food Labels

Labelling your food is vital for listing all ingredients for your customers, displaying your company logo and raising brand awareness. This includes takeaway food labels, where food is delivered to your door.

Why not make the most of your marketing opportunities and add a label onto the brown paper bag before the takeaway leaves the shop.  This could be a label to seal your bag with your company logo on, you may want to include a promotional offer, or add some labels to the food containers to notify your customers of what’s inside.

Guide to Recycling Labels

Recycling is a daily household necessity in this day and age and becoming increasingly popular with an increase of 45% of all household waste being recycled in 2018.

So, whilst we are all trying to do our bit to help the environment, are we recycling our labels properly?

Advice on Recycling Labels

Creating Your Craft Labels

Craft labels are generally used for artisan foods such as jam, honey, ketchup, and cheese; or drinks such as craft beers, ciders and ales.

A craft label is used for homemade/artisan type products which has a textured feel and often made from recyclable paper material rather than a gloss Polypropylene (PP) or Polyethylene (PE).  The look of a label is vitally important, as this is your customers first opinion of your product.  So, taking time to think about your design, colours, materials and size of your label is not something that should be rushed.

A Vegans Guide to Reading a Food Label

For those that participated in Veganuary you may now be converted to being a full time Vegan, and with the up rise in Veganism we thought what better than to offer you a guide to reading your food labels so it’s a bit less daunting for you when shopping for Vegan products.

The supermarket may seem like a frustrating experience if you are new to Veganism, trying to work out what foods are safe for you to eat and what may contain hidden animal ingredients.  Don’t worry with this handy guide you will soon be able to read food labels and instantly pick up this new language to help with your new dietary requirements.

5 Ways To Make Your Labels Stand Out

Choosing the right label for your product can make all the difference to your sales as it gives people that first impression. So when it comes to deciding what material to choose and why, you may need some extra guidance which is where we can help you.

Please get in touch with our team for further help with choosing your perfect label.

5 Reasons Why We Are Your Go To Label Supplier

With there being so many label suppliers on the market we understand it must be hard to decide who to choose as your supplier and why.  So we have come up with 5 simple reasons to show you why we are your go to label supplier.

1. High Quality Labels – at Labelnet we produce high quality labels for all industries.  Be assured we will produce pristine labels for you every time and even offer sample runs for you to check before you place your order.

How To Survive Christmas As A Business

It’s the most wonderful time of the year…it is also the busiest time for a lot of businesses and demands from customers are higher than ever! Everyone has strict deadlines to meet, delivery companies are working around the clock, but with the same amount of staff to hand; keeping on top of it all can deem a bit of a challenge.  So how can your business survive this Christmas?

Now there are no set rules when it comes to managing over Christmas but I have put together some tips that just help you this year…or may be next.

What Colours Say About Your Brand

In a world of online shopping, cheap alternatives, and huge competition, it’s no wonder that your brand needs to stand out more than ever. At Labelnet we like to add vibrant colours to our customers labels to give them the wow factor and attract customers attention when sat on the shelf. Our Digital Press offers over 10,000 colours to choose from and textures and finishes that will re-vamp any label in minutes.

It’s amazing what different colours can say about your brand, so when choosing your colours think about what image you want to portray and what a colour can say about you.

Choosing the right Protein Powder

In a world of social media, marathons, beach holidays and photographs everyone is more health and image conscious than ever before.

This has made Protein shakes, bars and supplement products fly off the shelf as they provide nutrients your body needs for training, building muscle and act as a meal replacement in some cases.

With the Protein market being so popular it becomes hard to know what brand to choose.  What one packs the better ingredients, what ones are packed with sugar and how much protein each one contains. So how do you choose which one is right for you?

Are Your Labels Recyclable

With the world being more and more conscious of our environment and doing what we can to help; sustainable packaging is more talked about than ever before.

Many of our customers ask if their labels are recyclable which unfortunately isn’t a straight forward yes or no answer.  Every label is different and use different materials, adhesives and backing to stick to their desired product.

Recycling isn’t straight forward either as some recycling facilities have different capabilities which is why recyclable products are graded 1 to 7.

How Food Labels Have An Impact On Consumer Behaviour

With so many brands and products on the shelf when you walk into a supermarket, how can you win over customers to purchase your product? It is up to you to ensure your version is the most memorable and appealing option which stands out on the shelf.

A Beacon for Your Brand

When selecting foods in a supermarket, shoppers have a limited set of visuals to go on.  When choosing vibrant label choices, with unique textures or materials, you can help these customers make up their minds.

New Allergen Labelling

It will be mandatory for food manufactures who produce pre-packed food to display a full list of ingredients with the 14 allergens clearly listed on the packaging.  This will be introduced this summer and come into full effect by summer 2021.

If you are a food manufacturer who produce pre-packed food, you need to follow certain allergen labelling requirements.

The 14 Main Food Allergens

If your product contains any of the main allergens as an ingredient, it must be included on the label.

Labels for Bottles and Jars – Tips

Various customers of ours use self-adhesive labels on their bottles and jars for all sorts of products. From homemade jams and sauces to drinks, cosmetics and chemicals – all customers need to make sure that important information about their products and the ingredients used is clearly displayed on each container.

There are numerous things to consider when producing a label for your jars or bottles, and we have come up with some useful labelling tips to help you get to your end label design to ensure it is right for your product and stands out on the shelf.

Digital vs Flexo Labels

With our two labelling options at Labelnet we quite often get asked what is the difference between the two.  In short Flexo printing is ideal for large volume orders using CMYK colours and Digital printing is great for shorter runs requiring a higher quality print or more vibrant label.  Please read about the difference below in more detail.

Flexo operates much like a giant rubber stamp. Each label requires a plate which is set up prior to production. The plate features raised rubber moulds that display the desired artwork. Ink is then applied to the raised areas of the plate which then rotates on a cylinder at high speeds to transfer the image to the label substrate.

5 Tips For Designing An Eye Catching Label

Choosing the right colours for your labels is an important factor when designing.  It’s important to consider what customers see when they look at a label – silver labels might project sophistication or a high-tech feel, brown paper labels may convey sustainability and reliability, a thick textured craft label might make your product look of higher quality to one with a thin paper material.  There is no right or wrong, but working with what most suits your brand and product to ensure it stands out and used to your advantage.  Never forget that the label is your customers first impression when seeing it on the shelf.

Labelnet 20th Anniversary

20 years ago, on a hot summer’s day back in July of 1999, Labelnet was first opened in Ongar, Essex.  The team consisted of just Neil Southgate (Managing Director) and Shirley Bizzell (Co-Owner) with no customers, employees or suppliers.

After an exciting first year and gaining one Finishing Operator, Labelnet’s success had begun.

20 years on and the business has come leaps and bounds.  With 24 employees, amazing customer relationships, Digital, Flexo and Finishing Machines – Labelnet are about to celebrate their 20 year anniversary.

Study Reveals Carbon Labels Help Shoppers Pick Greener Foods

This is the information age, and the consumers of 2019 are better informed when it comes to making purchasing decisions than at any point in history. However, there are still gaps in the information that is available, and there is an old saying that sometimes, a little knowledge is a dangerous thing.

This certainly seems to be the case when it comes to carbon, if a recent study carried out in Australia is anything to go by.

Best Practice Tips for Custom Label Design

Creating the right labelling is as important a part of the overall design and marketing process as creating the right product. Whether you are selling a can of soup or a laptop computer, yours might be better than all the rest, but buyers will keep walking unless the labelling convinces them that this is the product that will meet their needs.

This is the age of market segmentation, and designing the right custom labels for your products involves more than simply creating something that looks appealing.

How to Ensure Your Food Labels Follow a Professional Standard

Intuitively, we all know that labelling is a vitally important consideration for anyone in the food manufacturing or packaging sector.

The consequences of getting it wrong can be significant. Labelling regulation exists to protect consumers and make sure food labels provide them with the information they need in order to make informed and confident food choices based on a number of factors including allergies, diet, cost and personal taste.

The Food Standards Agency monitors compliance with labelling requirements and works hard to combat mislabelling. If food products are deliberately mislabelled, those responsible could be charged with criminal fraud, while there are other laws that deal with false description or advertising.