What label varnish do I choose?
Studies show that consumers who pick up and feel an item in a shop are 70% more likely to purchase, so adding a varnish to your labels can make all the difference. With a range of textures and finishes to enhance the label design it will also entice your audience to feel your labels. Here is a run through the various label varnishes we have to offer.
Adding a gloss varnish to your labels will give an instant lift to your labels and add depth to the colours. Gloss label varnishes brighten the look and add a shiny finish for an eye catching label with added protection from scuffs and damage. When added on top of hot foiled labels or embossed labels will create the ultimate premium finish with added shine
For a more subtle finish matt varnishing creates an elegant finish to a label and diffuses light back to eyes, thus not creating a reflective design. Matt varnishes can make the colours on a label look dull with a no shine finish. The results are endless when used on various label materials, inks and on top of embellished designs.
Our tactile varnish is otherwise known as sandpaper varnish as it creates a rough sandpaper texture to your labels. This varnish has a different, more unique feel when touched and has a matt, dull finish. For a rough finish which will make people want to pick up your product this is a popular choice right now.
For a velvety, silky smooth finish adding a soft touch varnish creates an elegant label design with a matt finish. When used on top of label embellishments it enhances the design and creates a finish which consumers cannot resist touching
Some labels look great with a spot varnish finish where only part of the label has a gloss varnish to make one area pop. It highlights a specific area which consumers are drawn to and creates a contrast between the rest of the label design.
For those wanting added sparkle to their label design adding a glitter varnish creates flecks of metallic over the design. The glitters come in a range of colours to make your label design glisten.
Applying an overall textured design can be done to add depth to a label. With an endless choice of patterns our machinery has the ability to apply various textures designs such as a honeycomb effect on top of the label for a 3D finish.
Speak with our team
With so many choices to choose from to complete your perfect label look our team are here to help answer any questions and send out free sample packs to give new ideas and choices. Our range of label varnishes can set your labels apart and enhance the look of your products when sat on a crowded shelf.
Get in touch to find out more about varnishes for your labels