Hot Foiling – gives a metallic finish to parts of the label to create a sophisticated look which any label design would reap benefits from
Screen Printing – a technique often used for braille as it provides a high build raised glossy finish which can also be used to create a waxed stamp look to part of the label design
Embossing – creates a raised 3D texture to the label for a tactile-feel which customers love to pick up and touch. (De-bossing can also be applied which reverses the 3D effect to an inverted texture).
Premium Varnishes – completing any label with a varnish adds protection but also provides the perfect finishing touch whether it’s an ultra-gloss or matt varnish, or our popular tactile varnish which creates a rough, sandpaper like, texture
Who will benefit from these label embellishments?
The drinks sector is a huge market for using embellishments as people spending money on an expensive Whisky bottle, for example, will expect a premium looking label to entice them into the sale. A label is a customers first impression and sells the product, so going to town with your labels can reach the high-end market you are looking for.
Premium food brands will also invest in these luxury label finishes to create the right appearance and appeal to their target audience. Let’s face it, if we are spending more money on a product, there’s got to be something special to entice us to do so. The label is the perfect compliment to an indulgent food product.
Cosmetics companies will highly benefit from adding embellishments to their labels. Branded perfumes, face creams and scented candles all ooze luxury. Adding gold or silver hot foil is so popular to adding that level of sophistication to cosmetic labels and an ideal way to make your products stand out on a shelf.
Getting started with your luxury labels