Step Two: Choose your colours
Deciding on your colours is an important step – from the bottle colour (which generally come in red, green and clear), to the label colour and lastly the brands colours.
Red wine comes in dark green bottles to keep the sunlight out and stops the wine from oxidising. Traditionally the labels on red follow darker, deeper colour schemes, or a white label with rich red tones with gold or black text and images
White wine labels tend to be lighter to create crisp feelings, with Rose wine trending with pinks and golds.
In more recent years, wine companies are breaking these traditional rules and opting for more vibrant, colourful labels which catch your eye. So it really comes down to taste and how you wish to portray your brand.
Step Three: Typography
Choosing a strong typography can draw attention to your label, and needs to stand out against your chosen colour. The font you decide on will tell your customer a lot about what they will be uncorking.
Script text may be used for your more sophisticated looking wine labels, or bolder fonts for a more modern twist.
Step Four: Select your imagery
Some wineries choose a mascot image to display on all of their wine bottles, such as a native animal to their country, a place where the wine is made, or a character.
A more modern winery may opt for something more unusual looking, creative or cartoon like.
Select your image and decide on the style it is to be printed. Whether it’s a bright colour image, an elegantly drawn image, or a photo image, think what would appeal most to your audience.