What Information to Include on Your Candle Labels
If you are selling candles, you should have a company name with a logo. This should always be displayed on your labels to help build your brand. List whatever scents are used within your candle to make it smell nice to entice your shoppers, and let them know if it is a natural fragrance or an essential oil as some will prefer one over the other. The burn time should be displayed so they know what they are getting from your candle (this is normally shown in hours) and the amount of wax used to make the candle (e.g 180 grams or 18 cl).
The design doesn’t have to be over complicated to look good. A lot of candle labels are quite simple with simply the:
- Company Name & Logo
- Candle Scent (e.g. Lavender, Sandalwood & Honey, Jasmine)
- Type of wax used (e.g. soy wax, paraffin wax, coconut wax)
- Burn Time
- Candle Weight (e.g. 7.5oz or 212g)
- Additional Info which may include how your candle was made (e.g hand-poured), a brand message (e.g. Limited Edition) or your contact information (making it easy for your customers to get in touch and re-order your candles)
Not all points above have to be included as you don’t want your label to look too busy but you can pick and choose what is necessary for your particular brand and target audience.
Designing Your Candle Label
Style & Shape
Think about if you want a clear label for your candle jar or an opaque label, both offer a different look and comes down to personal preference. Also, what size label do you require? Do you want it to wrap around the whole jar or just sit at the front? Do you want it to be an irregular shape or rectangular? Do our research and visit a candle store to see other candle label designs and what you like the look of.
Adding a touch of metallic can really make your candle labels elegant, professional and a high-end looking product or you might want to go to town with a splash of colour. Think about what style would suit your target audience. Are you going for a fun looking craft candle for a younger audience or a more sophisticated candle which would suit a more simplistic label design?
The other important thing to consider is the label material which you use. A lot of candles use a thicker craft looking paper label but there are many options to consider including silver PP, paper or biodegradable materials which your label supplier can help you with providing samples for you to choose from. Always ensure the adhesive used is strong and safe enough to withstand hot temperatures which your candle jars will be reaching.
Get a graphic designer to create your label for a good quality design which will enhance the look of your product. Give them a rundown of what you want to create and let them come up with several designs to choose from before taking this to your label manufacturer.
If you have several different scented candles use the same label design but tweak a colour to the relevant scents, but keep the look of the label and branding consistent. You want your audience to recognise your candles every time.