Get maximum impact and shelf appeal for your products with high-quality, luxury embellished labels. At Labelnet, our brand-new digital finishing machine can create incredibly impactful labels with rich colours, fantastic textures and metallic elements for a wide range of applications. Whether you’re looking for embossed labels, hot foil printed labels, screen printed labels or anything else you could imagine, get in touch with the experts at the leading label manufacturers in the UK today.
With so much competition out on the market with online shops, supermarkets and fayres, it is sometimes hard to stand out from the crowd. From high end whisky, wine or perfume bottles to boutique candle makers, homemade jam businesses or microbreweries – everyone wants their products to sell, and to help enable you to do this effectively, your brand needs to stand out with eye-catching embellished labels.
This is where our new state-of-the-art finishing machine will work wonders, providing head-turning embellished labels with striking details that will knock the socks off your customers’ feet. If you’re looking for the best quality hot foil label printing, screen printed labels or embossed labels in the UK and want to work with a trustworthy bunch of experts, give Labelnet a call.
What Are Embellished Labels?
Don’t worry, we get asked this question a lot. Let’s face it, if you aren’t in the print industry, why should you know what embellished labels are? The term embellish means ‘to apply a decorative detail or feature to something to make it more attractive’. Sounds like exactly the kind of thing you want on your product to make it stand out to customers, are we right?
Embellishments come in a variety of options in the labelling world, including embossed labels, hot foil printed labels and screen printed labels; we’ll run you through the details of each down below.
By adding one – or all – of the embellishments we have available, one thing is for certain; it will add value to the look of your product and create eye-catching, luxury embellished labels. This will open up a whole new world for you, and give your brand extra credibility because, let’s face it, everyone loves a product that not only looks but feels good too. And if they spot your beautiful embellished label amongst a sea of bland products, it is going to entice them to pick up yours and purchase it.
So, let’s have a look at the types of embellished labels we can create with our new Digicon machine.
Embossed labels (and debossed labels) are popular effects used on labels to create a 3-dimensional, sophisticated look to your luxury label. Embossing features a raised effect on chosen areas of your label, whereas debossing does the opposite and creates an inverted effect. Embossed labels look best when used on thicker, more premium paper materials, as the thicker the material the deeper (or higher) the effect will look. All the details on your embossed labels will add a level of complexity to your labels, which is ideal for anyone wanting to style their products as a premium product.
How do we make embossed labels in the UK?
We’ve been making embossed labels in the UK for many years, and have learned a few tricks along the way for getting the best results. A unique metal die (plate) is created with your chosen embossed design – this can include individual lettering and specific images to make your desired areas or the entire label stand out. The label material is then placed firmly between the embossed metal die and a flat metal die. Heat is applied to press the pattern onto the material and create the raised embossed label effect.
The raised texture not only is noticeable by eye but also touch, which entices people to pick up your product to run their fingers along, feeling the indentations created from the embossing process. This sense of touch can make a big difference to customers’ purchasing decision, giving your products with embossed labels in the UK and beyond a head start over your competitors when sat on a crowded shelf.
Whilst embossing can be used by itself, it is often paired up with hot foil labels (see below) to add a more dynamic look to your labels and highlight areas of the embossed parts of your design. Embellished labels with metallic details are one of our absolute favourite things to produce, and they’re sure to lead to an increase in sales for you.
Hot Foil Printed Labels
Hot foil label printing (sometimes referred to as hot stamping or foil stamping) is a pressure technique used to create a decorative or metallic finish to parts of your label, and hot foil printed labels give your products a premium and elegant look. Hot foiling label printing can be used for parts of text or images to give a shiny or bright eye-catching, metallic finish.
Hot foil labels are commonly used for:
- Bottled spirits
- Bottled wine
- Bottled beer
- Speciality foods
How does hot foil label printing work?
Hot foil label printing is a premium process which uses a combination of heat and pressure to create a luxurious metallic label. An engraved metal die (plate) is used with your chosen design, heated up and forced firmly against the label material, resulting in the design of the die being transferred onto the material. Our hot foil printed labels come in a wide variety of gold, silver and copper colours; and matt or gloss pigments, so you have various options to decide what type of hot foil labels works best with your design and brand.
To provide maximum protection to the foiled labels, some people opt for lamination finishes to provide a clear film which prevents abrasion to the labels when in transit. We recommend adding this to your hot foil printed labels to ensure they look flawless on the shelf.
Hot foil label printing is often used in conjunction with embossing (above) to create a 3-dimensional effect that stands out from the crowd.
Screen Printed Labels
Screen printing is an old printing technique used to create thick, opaque images or text to your labels, giving it a strong colour and tactile feel. Screen printed labels are ideal for being used outdoors or in harsh environments as they are weather and abrasion resistant, and the inks used are very resistant to fading in direct sunlight.
People often use the screen printed labels method to create braille printing, often used within the pharmaceutical and chemical industries.
The main advantages to screen printed labels are:
- Smooth ink – this technique enables us to lay a very smooth and thick coating of ink
- Weather and abrasion resistant – screen printed labels excel in outdoor or extreme weather or chemical conditions
- Opacity – the inks are so thick when printed that screen printed labels are more opaque than other printing processes
How do screen printed labels work?
This complex printing process starts with a photo-sensitive coating being applied to a mesh screen. The photo-sensitive coating is exposed to light, through to the image being printed. The coating hardens around the label image, leaving the chosen design to be washed away, and a negative image of the label design on the mesh screen, through which the ink can now flow. Ink is then pushed through the mesh (which acts as a stencil) by a blade (also called a squeegee) to print the hardened image onto to the screen printed labels material. This is then sent through a drying station which contains UV lamps to set the ink in place.
Only one colour can be used at a time with this process, so several screens are required to produce a multi-coloured label design and the process can be slower than others.
Why Work with Labelnet for Embellished Labels?
Whether you’re looking for stunning hot foil printed labels, screen printed labels or luxuriously textured embossed labels in the UK, we guarantee excellent results with all of our embellished label types. With over 20 years’ experience and an incredibly talented in-house team of designers and manufacturers, we’ll work with you to make sure your product stands out from the crowd and increase sales. Contact us to get started today.