Our brand-new digital finishing machine prints embellishments to your labels which provide maximum impact and shelf appeal for your products, with high quality, luxury labels.
With so much competition out on the market with online shops, supermarkets and fayres, it is sometimes hard to stand out from the crowd. From high end whisky, wine or perfume bottles to boutique candle makers, homemade jam businesses or microbreweries – everyone wants their products to sell, and to help enable you to do this effectively, your brand needs to stand out with eye-catching, luxury labels.
This is where our new state-of-the-art finishing machine will work wonders on your labels, providing head turning labels, with striking embellishments, that will knock the socks off your customers feet.
What Are Embellishments?
Don’t worry, we get asked this question a lot; and let’s face it if you’re not in the print industry why should you know exactly what embellishing labels means for you.
The term embellishment means to ‘apply a decorative detail or feature to something to make it more attractive.’ Sounds interesting right? Keep on reading.
Embellishments come in a variety of options in the labelling world which we will run through each aspect in a moment. But by adding one or all of the embellishments we have available, one thing is for certain; it will add value to the look of your product and create eye-catching, luxury labels. This will open up a whole new world for you, and give your brand extra credibility, because let’s face it, everyone loves a product that not only looks, but feels good too. And if they come across your label full of beautiful embellishments, it is going to entice them to pick up your product and purchase it.
So, let’s have a look at what embellishments we offer with our new Digicon machine.
Embossing & Debossing
Embossing & debossing are popular methods used on labels to create a 3-dimensional, sophisticated look to your luxury label. Embossing features a raised effect on chosen areas of your label, whereas debossing does the opposite and creates an inverted effect. This embellishment method works best when used on thicker, more premium paper materials, as the thicker the material the deeper (or higher) the effect will look. All the details which are embossed will add a level of complexity to your labels, which is ideal for anyone wanting to style their products as a premium product.
How does it work?
A unique metal die (plate) is created with your chosen embossed design – this can include individual lettering, specific images, or the entire label to make your desired areas stand out. The label material is then placed firmly between the embossed metal die and a flat metal die. Heat is applied to press the pattern onto the material and create the raised embossed effect.
Whilst embossing can be used by itself, it is often paired up with hot foiling (see below) to add a more dynamic look to your labels and highlight areas of the embossed parts of your design.
The raised texture not only is noticeable by eye but also touch, which entices people to pick up your product to run their fingers along, feeling the indentations created from the embossing process. This sense of touch can make a big difference to their purchasing decision, giving your products a head start over your competitors when sat on a crowded shelf.
Hot foiling (sometimes referred to as hot stamping or foil stamping) is a pressure technique used to create a decorative or metallic finish to parts of your label, giving them a premium and elegant look. Hot foiling is used for parts of text or images to give a shiny or bright eye-catching, metallic finish.
Hot foiled labels are commonly used for:
- Bottled spirits
- Bottled wine
- Bottled beer
- Speciality foods
How does it work?
Hot foiling is a premium process which uses a combination of heat and pressure to create a luxurious metallic label. An engraved metal die (plate) is used with your chosen design, heated up and forced firmly against the label material, resulting in the design of the die being transferred onto the material. Foils come in a wide variety of gold, silver and copper colours; and matt or gloss pigments, so you have various options to decide what works best with your design and brand.
To provide maximum protection to the foiled labels, some people opt for lamination finishes to provide a clear film which prevents abrasion to the labels when in transit.
Hot foiling is often used in conjunction with embossing (above) to create a 3-dimensional effect that stands out from the crowd.
Screen printing is an old printing technique used to create thick, opaque images or text to your labels, giving it a strong colour and tactile feel. This method is ideal for labels used outdoors or in harsh environments as they are weather and abrasion resistant, and the inks used are very resistant to fading in direct sunlight.
People often use this method to create braille printing, often used within the pharmaceutical and chemical industries.
The main advantages to screen printing are:
- Smooth Ink – its ability to lay a very smooth and thick coating of ink
- Weather & Abrasion Resistant – excels in outdoor or extreme weather or chemical conditions
- Opacity – the inks are so thick when printed that the inks are more opaque than other printing processes
How does it work?
This complex printing process starts with a photo-sensitive coating being applied to a mesh screen. The photo-sensitive coating is exposed to light, through to the image being printed. The coating hardens around the label image, leaving the chosen design to be washed away, and a negative image of the label design on the mesh screen, through which the ink can now flow. Ink is then pushed through the mesh (which acts as a stencil) by a blade (also called a squeegee) to print the hardened image onto to the label material. This is then sent through a drying station which contains UV lamps to set the ink in place.
Only one colour can be used at a time with this process, so several screens are required to produce a multi-coloured label design and the process can be slower than others.