Back of the pet food label
The back or side of the pet food tin or packet is used for the small print, the important stuff including the full ingredients, the nutritional additives and the feeding guidelines. This is also where the company add information about them and how to contact them, for all their customers to have easy access to get in touch should they need to.
Good to know: Ingredients are listed in descending order of weight (biggest ingredient first) so this is where you would like to see the meat listed first, for a good quality pet food.
Just by glancing at the front of the food pack you should be able to easily work out how much of the main ingredients are included in the food. The claims written on pet food labels should read clearly and shouldn’t be in any way misleading.
If a pet food states ‘Chicken & Turkey Cat Food’ or ‘Beef for Dogs’ it needs to contain at least 70% of those stated ingredients which is reassuring for buyers and knowing what it is in your pets food.
However, be very careful because if a food states ‘Dog food WITH beef’ the food only needs to contain 3% of that beef mentioned. Interesting!
Premium Pet Food Labels
If you’re looking for a premium pet food range unfortunately just because the label says ‘premium’ doesn’t mean it is. Spoiler alert: there is no law or requirement to add any additional nutritional value or better quality ingredients when using the word ‘premium’ ‘ultra-premium’ or ‘gourmet’ on a pet food label.