Step Four: Select your label shape and size
There are thousands of shapes and sizes to consider for your beer label so before you start on your artwork make sure you trial your shape to fit your chosen bottle or can.
Do you want your label to wrap around the entire bottle? Will it be a custom shape that needs die-cutting to make your label stand out (this may increase the printing cost)? Will you have two separate labels for the front and back of your bottle? And does it require a label for the neck of the beer bottle? Have a look online at what other breweries do, and work out what works best for you.
Step Five: Typography
Choosing the right font can help make your beer label stand out and communicate your brand’s personality. If you have opted for a premium looking label, you may want italic, fancy text. If you’re a craft brewery selling to a young audience, you may want something a bit bolder and really fun looking. Trial some different text styles to figure out what looks best and make sure the readability of the text is clear. You want your customers to be able to read your brand name so that they remember you, and can read the ingredients so that they can make an informed decision when purchasing.
Step Six: Style your label
Choosing a style for your beer label will be the pinnacle point for your artwork design. Choosing a cartoon-like illustration may be bold and eye catching and ideal for bright colours. A photograph or hand drawn image may portray a label with more sophistication, for a luxurious label.
Style will come down to your chosen target audience. You may want a minimalistic label with a basic cartoon mascot, or just a plain graphic design to keep it simple. Sometimes less is more.
Once you have decided on the style of your label you can choose your imagery to go with this. If you are using unique ingredients you may want to use to this as an image, if you’re patriotic and want to show off where your beer is brewed an image of your home county may be used, or perhaps a recognised animal from your country.