Designing your gin label
When it comes to the design of your label, if you’re not creative or a graphic designer, it might be best for the experts to take rein on this one. Having said that, gathering as much research beforehand is important, by checking out what your competitors are doing, what designs stand out on the shelf and what colours represent your brand.
Logo – always display your company logo on the label to create brand awareness and familiarity
Colours – think about the colours you want to use for the different gin flavours you may offer – some gin distillers choose to have different label colour per flavour, and some choose different coloured text to differentiate the range of flavours
Typography – play around with different fonts and styles using similar or complimentary fonts to your company logo. Using bold vs italic fonts will create the desired look of your brand and label
Images – you may want to use an image of the fruits or special ingredients used within the gin, or a piece of art to make your brand stand out, or perhaps keep an emblem which represents your brand…or you might want to keep the label design simplistic and not want any images at all.
Choose your gin bottle before choosing your label shape
Make sure the gin bottle you select is the best size and shape to show off a great label design. You don’t want to design a label, to then choose a bottle where the design is too small or big for the bottle. Choosing a bottle with a smooth surface is recommended, rather than ridged or bumpy, to ensure your label adheres to the bottle.