Using certain fonts on your label designs communicates to your audience much more than just words. The font style, size and colour you choose all express a certain mood, emotion and personality for your brand and is just as an important step than choosing your brand colours and label design.
Take an expensive wine bottle, for example, sat on a supermarket shelf reaching out to a particular audience wanting to purchase a premium wine for a special occasion. If there are 2 bottles to choose from and one has elegant, fine, script style fonts in metallic colours versus one with big, bold, black bubble font, which one are they going to likely choose? The one which oozes elegance and class as the label is their first impression and the font says a lot about the brand.
Your Brand Personality
When it comes to choosing what font is right for you, your business wants to establish what your brand story and messaging is to create the brand personality. Are you a fun, cool brand? a modern brand? sophisticated or corporate? Who is your target audience? This will all help you whittle down a decision on the font style.
- Understand your market and select certain fonts which are most appropriate for your target audience.
- Select fonts which work well together. If you want a script font don’t pair it with another script font, it will be way too fussy, instead choose a more simplistic font to help each stand out.
- Always make sure whatever font/s you choose that they are easy to read straight away. You don’t want that deterring your customers away.
- Test Test Test! Try out different fonts, play around with your designs and keep testing until it is right for your brand.